The $300 Million Redevelopment Project That Aims to Revitalize Downtown Detroit

The Detroit-based development firm Bedrock is behind the major effort to revitalize downtown Detroit, and one of its upcoming projects looks to be one of the key components to its plan. Bedrock is currently undertaking a $300 million redevelopment of a formerly vacant building in the heart of the city’s CBD, Book Tower. Renovating and restoring the historic building has taken the better part of a decade, but with the opening now finally within reach, developers and city leaders are hoping it will bring more traffic and commerce to the downtown area and be an economic boost to the entire city.

In a press release last week touting the soon-to-come completion date, Bedrock cleverly described Book Tower’s forthcoming arrival as a “new chapter” in the city’s downtown area. First kicked off seven years ago, the project’s vision came from Bedrock’s co-founder Dan Gilbert, the billionaire founder of Quicken Loans and the Rocket Companies. Described by the development team as one of the largest adaptive reuse projects in Michigan, the first three years alone were spent priming the structure for redevelopment, which entailed taking painstaking measures to maintain the integrity of historic details that had fallen into disrepair and needed a lot of restorative work. “We understood the special place Book Tower holds in the hearts of Detroiters and we made sure our work was approached with the utmost thought, care and intention,” said Kofi Bonner, CEO at Bedrock.

A view of the Rotunda in the historic Book Tower in Downtown Detroit.

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